The SFG Story

Strauss Financial Group, Inc. was founded in 1988 by John and Heidi Strauss. As one of the first husband and wife independent advisory firms in Alabama, the team set out with their main objective being to work for only one boss, their clients. Creating and Preserving Wealth for Generations was their mission, and they continue to do just that, to this day, by offering objective and personalized financial advice, open communication, and unsurpassed personal service.

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As a fee-based Registered Investment Advisor, Strauss Financial Group operates under a fiduciary standard which means that all advisors must exhibit the highest form of trust, honesty, and integrity while putting their clients' best interests first.

With vast experience and a relationship-driven philosophy, SFG has helped clients reach their financial goals and achieve peace of mind, acting as their resource and guide through life’s journeys. Though they wear many hats —  teacher, coach, confidante, economist, and advocate — their main goal remains to simplify complex financial decisions by communicating clearly and listening to clients' needs while providing action plans, focus, understanding, and solutions.

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